A website has been launched to attract more visitors to towns like Berkhamsteed and Tring.
The Visit Chilterns site that went live on Tuesday features Tring Local History Museum, The Grand Union Canal, College Lake and Tring Brewery as places to visit.
For Berkhamsted it highlights The Graham Greene Festival, Ashridge Estate and the castle among other attractions.
The Chilterns Tourism Network, which is made up of more than 100 businesses in the region, is hoping that the increased profile of the UK achieved by the Olympic and Paralympic games will boost tourism to the area.
The website – www.visitchilterns.co.uk – is the first of its kind for the Chilterns and it also has a section called Sense Of Place to help businesses market themselves.